As China 's auto market matures, the concept car also entered the market after people's lives . However, the industry view , the Chinese auto market after today although the surface of prosperity , but the essence of good and bad , a brand of a handful . Price competition, defeating each other , the status quo disorderly run everywhere.
Face of cohabitation after market automotive industry , automotive after market currently has a " trillion" market potential , however , is still in a car service website of groping climb .
After the value of the domestic car market in 2013 is expected to exceed 700 billion , making it the hottest investment direction of the automotive industry . But in the back of the bustling market , the domestic auto market is not calm , the lack of industry standards and market rules so that the integration of the uneven development of the market , fierce competition in domestic and international brand , product and service quality is a mixed bag. Whether traditional vehicle dealer group enterprises, or enterprises and automotive repair and maintenance parts companies independent aftermarket , are faced with the urgent need to deal with their challenges . In today's information technology fully penetrate popular Internet background , the face of the storm after the traditional market, we can have a more open ideas to deal with ?
According to the National Bureau of Statistics data show that as of the end of 2012 , China's civil vehicle population reached 120 million , an increase of 14.3% over the previous year . Meanwhile, the Blue Book of China's auto market forecasts , China's auto market in the next ten to fifteen years, will maintain double-digit growth every year , in 2015 the output value of China's auto aftermarket is expected to increase to 700 billion yuan , to become the world's largest automobile market . It is worth mentioning that the current private car ownership in China was 120 million annually in new car sales of around 20 million , of which about 80% are private cars, if this growth rate, the size of the next 15 years will be more than 1 trillion market million.
Hengding wheel hub unit pointed out that in order to open the market , the need to improve the car owners for repair and maintenance of knowledge and common sense , which is relatively scarce Chinese owners . In addition , focus on service quality and improve "repeat" proportion , can well play a pass ten, one hundred results.
With the Internet and electricity supplier technology has penetrated into every corner of our lives, automotive after-market can not resist this wave. From Auto parts manufacturers to auto parts distribution agents, and even terminal quick repair business , how you can take advantage of this opportunity to use the Internet or electricity supplier means to establish new online channels to solve the ills of traditional circulation ? On the one hand , the micro-channel , microblogging and other means of communication lead to new thinking in the Internet marketing , which make good use of the brand-building tool for businesses to create " set -off " effect ; on the other hand , in addition to traditional B2B, B2C electricity supplier mode, combined with characteristics of the automotive market , the new O2O model has become the market 's main electricity supplier of the rapid rise of force .
Hengding automobile wheel hub unit learned that now , information technology has penetrated into every corner of the automotive industry development. In its promotion , the traditional post- market channels are the new changes. Cloud platform , big data , intelligence, every innovation are likely to lead a new revolution . After the traditional automotive market for agency distribution, logistics, management of various channels , such as Terminal Services has entered into a new era. The advances in technology, while equipment advancement , training professionals in the market also need to advance with the times .
3-5 years, China 's auto service Internet field, there will certainly be one or even a few ' Lynx ' , I hope we can be that one , or one of them.
