Recently, issued the "China's auto consumption market insight White Blue Ocean", pointed out the Chinese automobile consumption has three characteristics.
First, the low-tier cities will become the growth engine. White Paper from the third and fourth tier cities in China within the next year consumers accounted for car consumers planned 68 per cent, while the existing owners of these cities accounted for only 55%. In this 68% from three, four-tier cities of potential customers, the first car consumers up to 56%. Budget from the car side, nearly 60 percent of the third and fourth tier cities consumer car budget of 12 million or less, of which 1/3 of the price target consumers will focus on 8-120000 yuan between.
j According Hengding automobile hub unit lower-tier cities to understand consumers in the car will be practical as a primary consideration, fuel consumption, safety and quality of products in the consumer's attention, ranking among the best. Monitoring data show that consumer confidence and their purchase intent for cars is rising each quarter. Therefore, the second half of this year is expected to continue for automotive consumer market steadily trend.
Two female car will increase with age. White Paper survey shows that in the past four years, Chinese women consumers purchase intention increased significantly, an increase of more than males. With male consumers seeking superior dynamic performance, configuration, complete and good handling car is different ideal models of female consumers pay more attention to safety, comfort and fashion.
Women automotive consumer preferences hatchback sedan was significantly higher than 42% of female consumers prefer hatchback (34% male consumers), while female consumers prefer sedans accounted for only 36% (male consumer by 43%). Compared with male consumers, female consumers are more concerned about product quality, price, comfort and service and other factors. In the electronic configuration, female consumers will prioritize preventive and protective safety systems, parking assist system, dual-clutch automatic transmission technology and in-car multimedia systems.
Three young people into a new force. White Paper, there are already more than half of China was born in the 1970s and beyond, the owners, and this proportion will continue to grow. Survey shows that 32% of consumers and 34% after 70 to 80/90 consumers said they plan to purchase within the next year.
Compared with middle-aged consumers, younger consumers prefer to buy cars with significantly different. Middle-aged consumers in the car, it will give priority to the car's performance and practicality; while young consumers and their parents are different, they pay more attention to the manifestation of personality.
According to the automobile hub unit Hengding noted nearly a third of young consumers to price target of 8-12 million. On the body form, 40% of young consumers on the most popular hatchback, sedan cars was 39%, while the SUV was only 12%. New generation of consumers are more concerned about the personalized appearance and practicality. In addition to price considerations, security systems, fuel-efficient environmental protection, and service quality is also a new generation of factors of concern when consumers buy cars
