Although the first half of the external market situation changes, but the Shenzhen market is basically maintained steady development trend. Not because of policy adjustment and the ups and downs, because the environment does not change suddenly filled suddenly decline, the overall steady development. However, analysis of the individual end markets and distributors operating conditions, there are still some hot concentrated reflection. These hot spots not only reflect the characteristics of the terminal market, dealers are also reflected as the market environment changes and adjust its operations to deal with a more robust stance full of many uncertainties in the market.
According Hengding automobile hub unit learned that from the beginning, there is a succession of several joint-venture brands and luxury brands store opening, preliminary estimates, in the first half reached more than 10 new 4S shop. Years after the automobile market opened immediately into active state, from their own brands to luxury brands; inside to shut off from the original, the new car dealership in Shenzhen was multi-pronged situation.
This year in May, the Automobile Association issued another dealer inventory early warning information. Survey shows that in May 2013, China's auto dealer inventory warning index was 51.32%, stocks are still super early warning, will continue to increase pressure on the stock.
Since many years, Shenzhen has formed a show car's spending habits, so from entering in April, the market enters a wait state, waiting to see which culminated in May. May showroom customer turnover intention conversion rate of nearly 30% from the past, dropping to less than 10%. Poor circulation result is that dealer inventories high, with imported brands at the show before the stock more than two months, forming a huge inventory "lake."
However, the show brings dealers Cidaoxianhong fight is not heavy harvest, the opposite is also possible that heavy burden. No preference auto show almost no models, many dealers selling cars at a loss to impulse. Last year, a luxury brand a show down the loss of tens of millions, this year's situation is not good to go. For the show, dealers are now faced with a dilemma: Do not impulse, high inventory will be overwhelmed; impulse loss, loss of profits was also out of breath. Insurance sales or underwriting profit? This is a tough show hot behind the choice.
June, a sudden "money shortage" spread to the automobile market. Feedback information from the terminal market point of view, "money shortage" has spread to auto financing business, some commercial banks and financial institutions have slowed auto car loan approval and loan on the pace, which became difficult auto market this year, another hurdle recovery process .
"Money shortage" The biggest impact on the dealer also reflected in the activities of loan funds becomes more difficult. When the "money shortage" encounter off-season, stocks are once again rising trend in the bank "money shortage" context, dealer financing will increase the difficulty and cost, capital chain is facing new challenges, and is currently expanding channel network drive prices, and there may be slowing down the pace of market expansion.
According Hengding automobile hub unit introduces, in fact, in an earlier financial industry has tightened the automotive distribution industry capital loan. In recent years, some banks have enough credit car loans, loan time is significantly delayed, the approval is also more stringent. There are many reasons, including low investment returns and distribution industry, and increased risk of not unrelated. Able to receive financial support, mostly operating in good condition, has a group background support dealers. Regular dealer, or become more costly private loans, or steering help finance companies.
Able to receive financial support from our distributors, then took the opportunity to expand. China Automobile Dealers Association Deputy Secretary-General Luo Lei believes that car sales is a capital-intensive industry, dealers to boost business, and expand business scale and digest inventory, we need the support of financial leverage. And because of money shortage suddenly struck, dealers must face is inventory financing costs increase, the capital chain will face a test, you can only show slow expansion or stranded. This situation developed in early leap forward expansion plans for a large group dealers, also faced with the dilemma of choice: homeopathic adverse economic expansion or contraction? In the second half of the automobile market may have the answer.
