Recently, the CPC Central Committee , the State Council issued the " opposition party and government austerity waste regulations " ( hereinafter referred to as the "Regulations" ) , clearly states: "Cancel the general public service vehicles , reservations necessary enforcement duties , confidential communications , emergency and special professional technology vehicles and other vehicles equipped with the required ordinary Corporate travelers choose by a public official , socialized provided . cancellation of official vehicles in general , take public bidding and auction open disposition . "
" Bus reform " is an old topic , during which China also has introduced a variety of policies, regulations , so long ago , the state had just tilted to the bus procurement own brand, and now had to cancel the general public service vehicles means hope in own brand Bus enhance the brand image of the abacus basically nothing.
According Hengding wheel hub bearing unit is understood that the bus annual sales of 20 million in the proportion of the total size of below is not high, but its demonstration effect has been much emphasis on car prices . After losing the branding of "shortcut" , independent brands on how to continue to explore the road will become a problem to be solved , but at the same time , the original car demand will not disappear , and may lead to a new market positive.
In fact, the official car market is to bring more brand enhancement effects. From the amount of view, huge private market, had little effect . Perhaps this has a positive and negative prior examples to illustrate , one Audi, borrow public procurement, significantly enhance the brand influence , successfully guide the private market . Second, be reorganized before Changfeng Motor , in the long-term occupation of the SUV market in government procurement , but the lack of a private market to develop , resulting in difficulties at the time .
Although the official car of the absolute size of the market 's lack of accurate statistical data , estimates based on publicly available information , official car ownership in China in 2010 was about 2 million , assuming that the last two years the annual growth rate of 10% by the end of 2012 is less than about 2500000 . If only consider updating amount , according to the 6-10 year refresh rate ( leading cadres of the provisions of the useful life of six years of special purpose vehicles , official vehicles generally useful life of 10 years ) , update needs about 30 to 400,000 .
Cancellation official vehicle , it also allows future independent brands and joint venture brands , compete in the same market. For their own brands , the market competition will become more intense, and more competition for heating up . This means that competition in the market , such as riding a boat behind .
From another angle , canceled official vehicle of its own brand , it is not bad news, but an opportunity , in a further spur its own brand even better . Today, GAC Chi Chuan , SAIC Roewe and MG , Geely Dorsett , etc., are not all gone very good?
Cancellation of official vehicles are generally , though not bring a big impact on sales , but it may face its brand strategy adjustment , especially some of the state-owned Automotive Group . It is understood that due to the late start its own brand in general , is facing the domestic auto market joint venture brands , its own brand of traditional competition , a number of own-brand car group started to abandon the traditional independent brand development strategy and product line extends upwards from the low-end entry-level car , in the early stages of development will be to senior car started, reference Audi successful path in Chinese market, the automotive Group are on the official vehicle procurement by enhancing the brand image of high hopes .
According Hengding wheel hub bearing unit learned that not all bus reform to bring bad news , the cancellation does not mean the general public service vehicles to reduce the demand for vehicles , but may bring new opportunities. There are many people in the industry in an interview , said: . " Cancel general public service vehicles will bring greater market development space"
