In recent years , car sales OCS intensified. In just the past "double 11" , the automobile market net sales din same after another.
In addition to car prices and electricity supplier rally , the domestic auto dealers giant Carsell Group formally launched online shopping mall on the 10th for the " double 11" Automotive net sales fuel.
Currently, online shopping has become 80 , 90 favorites, buy a car online is causing concerns of consumers ? Automotive Network merger did not pay attention . Car as consumer staples , purchase would be more careful.
According Hengding wheels noted , regardless of the way the current car online shopping , and ultimately still need to mention car 4S shop , online accounted for very little pay the full amount . Geely Foshan dealer responsible person , the manufacturers had for Panda models, manufacturers have been carried out jointly vehicle sales . In addition to temporary activities carried out by these manufacturers , most cars online shopping activities are only online payment deposit. Since there are many car owners individual needs , but also to insurance, and other expenses on the card , the owner of the general store after the line but also to negotiate . Previously manufacturers to carry out promotional panda , there was twenty or thirty online shopping orders need to perform . However, no recent activities related to car prices , Inquirer few.
Automotive net sales despite massive , but still only a symbolic significance. Subject to the current 4S shop mode , network marketing model is still just a publicity stunt car prices , rather than having a meaningful sales channels. It is reported that , in addition to brand sales policy, cars on the card is facing complex nature of the game of interests between car dealers and many other restrictions.
And appliances and other products can be freely store and online sales through different cars in the sales process by the policy level restrictions. According to the relevant provisions of the current online shopping sales if you put aside the 4S shop independently , you are illegal operations . It is for such a provision, although currently online shopping is electrically providers and individual car prices speculation was in full swing , but eventually returned to the 4S shop still trading . Automotive net sales has never been able to circumvent the 4S shop , do not let it become pure .
After the vehicle to the road on the card needs to be used while in the licensing process , the car is facing detect whether through other issues. It is reported that due to the different regions on the implementation of the different licensing policy , which led to a number of different parts of the car can not meet the licensing standards . Car license plate in order to use the unique characteristics of automobile consumption destined to more sophisticated business needs follow-up services , and to ensure that consumers' purchase rights.
In addition , since the bulk of consumer goods as a family vehicle , consumers will care whether the vehicle is defective . Hundreds of tons of vehicles , also face the problem of return . Therefore, the online payment is still difficult to successfully implement the new car home .
Hengding wheels forecast 4S store sales model is now the mainstream market , so even though IT has changed including logistics, passenger flow, information flow , including the business model , but due to touch the interests of the majority of dealers are expected car prices unlikely short-term advance .
But car sales network can indeed reduce the cost of circulation , such as reducing inventory, personnel expenses. In the future, the network platform is expected to become the front window to the dealer or manufacturer , to provide consumers with advice , exhibition, trade services, provision of vehicles , service and other services in a small storefront to complete.
